CARLSBAD,
Calif. (May 21, 2003) -- TaylorMade makes it a point to maintain
an active, ongoing equipment dialogue with tour professionals, and
then uses the knowledge gained to make better-performing, ever-authentic
products. Such as the new R510 TP (Tour Preferred) driver, which
was created in response to tour pros that requested modifications
to the original R510 driver.
"When tour
professionals talk to us about equipment, we listen," says
Sean Toulon, vice president, global product and brand creation.
"The R510 TP is a product of the PGA Tour, and has been proven
on the PGA Tour, and we're pleased to make it available to the public.
This is the same club that more than 25 professionals on the PGA
Tour are playing, and which has already been used to win three Tour
events so far this year, including Fred Couples' victory at the
Shell Houston Open. The R510 TP is an authentic tour product manufactured
with the original tour tooling. It was designed with the assistance
of the best players in the world, for the best players in the world."
At 390cc, the
R510 TP is 60cc larger than the R510, resulting in a higher MOI
for greater stability. Plus, the head of the R510 TP is shaped in
a more traditional fashion. Like the R510, the R510 TP features
a deep face and a forward-positioned center of gravity (CG) that
produces a penetrating ball flight; plus the weight is strategically
distributed internally to activate what is known as the vertical
gear effect.
In addition,
the R510 TP boasts a larger amount of clubface area above the CG
than any other R500 Series driver, equaling more clubface area that
delivers the high launch/low spin combination that delivers optimum
distance.
Explains
Toulon; "The R510 TP's center of gravity is positioned two
millimeters below the center of the clubface, as measured on the
vertical axis. This, combined with the fact that the R510 TP boasts
over 30 millimeters of clubface height area above the CG, results
in a driver that gives the skilled player a huge area with which
to achieve the high launch angle-low spin rate launch condition
that yields maximum distance."
The
R510 TP employs the same innovative features that have made TaylorMade's
R500 Series drivers No. 1 in overall usage on the PGA Tour, including
Inverted Cone Technology, which provides a dramatically larger COR
zone for greater ball velocity on off-center hits for consistently
longer drives, and the Tuned Weight Cartridge, which allows TaylorMade
engineers to precisely tune the head with the shaft for perfect
balance and feel.
Targeted
at skilled players that build clubhead speed in excess of 95 miles
per hour, the R510 TP is equipped with a .335" tip Fujikura
Speeder 757 graphite shaft trimmed with an eye-catching color combination
of red and silver. The Speeder 757 features Fujikura's Triax™
technology: Triax is a material composed of carbon fiber woven in
a honeycomb structure, the dynamics of which permit the shaft to
withstand forces in multiple directions. A golf shaft exhibits the
tendency to change from a circle to an oval shape during the swing,
due to the shaft's bending and twisting. Triax's honeycomb structure
allows the shaft to quickly recover its original, circular shape
resulting in improved consistency and accuracy.
The
R510 TP also features a Golf Pride Tour Velvet non-cord grip, and
is available in right-handed 7.5°, 8.5°, 9.5° and 10.5°,
and left-handed 9.0°; and in X, S, and R shaft flexes. Manufacturer's
suggested retail price is $699. The TP Shield on the toe
incorporates dual racing flags that symbolize the spirit of authenticity,
high performance, precision design and fine-tuning that embody this
distinctive driver.
About
Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution
since being founded in 1979. In 1998 the company joined with adidas
Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated
to being the best performance golf company in the world, consumers
can find more information on TaylorMade-adidas Golf at (800) 888-CLUB
or www.tmag.com , www.taylormadegolf.com
, www.adidasgolf.com , www.maxfli.com
or www.rossaputters.com.
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TaylorMade-adidas
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John Steinbach
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