CARLSBAD, Calif. (November 21, 2006)
– Maxfli® Golf, a brand of the TaylorMade-adidas Golf Company, has
introduced a remarkable new three-piece golf ball called Maxfli Fire™.
It is designed to combine blazing ball speed for exceptional distance
with soft feel and outstanding greenside performance. Yet Maxfli Fire
offers fantastic value because it's priced like a two-piece ball, with
a manufacturer's suggested retail price of just $20 per dozen – about
five dollars less than most competitive three-piece balls.
Maxfli
Fire was created for golfers who think of themselves as mavericks,
unafraid to deviate from the mainstream. In fact, they prefer to be
different. They follow their hearts, not the crowd, and happily choose
products with personality and energy over the staid and traditional –
though not at the expense of performance.
What
makes Maxfli Fire special (besides its great price) is its HPF 1000
SpeedMantle®, which works with the high-energy core to elevate the COR
all the way up to .815. High COR equals blazing ball speed, which
promotes tremendous distance. Testing proves that SpeedMantle is 7%
faster than the mantle materials used in most competitive balls, yet it
feels 24% softer.
Besides excellent speed,
distance and feel, Maxfli Fire's multi-layer construction promotes
tremendous spin performance. Its three layers work together to reduce
spin off the driver and flatter-faced clubs to promote increased
distance. However, the spin-rate increases dramatically with the
middle-irons and peaks with the short-irons, resulting in terrific
shot-stopping power on approach shots. Maxfli Fire also features an
orange alignment stamp that's shaped like flame; a super-cool touch
that will have players nodding their heads and smiling.
The
thin-yet-durable Surlyn® cover (one of the thinnest among competitive
models) contributes to this ball's great feel and also makes it easy to
access and activate the power of the SpeedMantle, even for players with
slow swing speeds.
That's what makes Maxfli
Fire perfect for the rebel crowd. It offers terrific, multi-layer
performance in terms of distance, feel and spin; it's got a cool logo
and cool packaging, and best of all it's priced like a two-piece ball.
"Add
it up and the answer is clear," says Bill Price, Maxfli director of
marketing. "Maxfli Fire is destined to be one of the hottest new balls
on the market."
Maxfli Fire is available at Maxfli's retail partners now.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological evolution
since being founded in 1979. adidas Golf footwear and apparel is the
choice of hundreds of professional golfers around the world. Consumers
can find more information on TaylorMade-adidas Golf at (800) 888-CLUB
or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.maxfli.com or www.rossaputters.com.
| For more information contact: |
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TaylorMade-adidas Golf
John Steinbach
Tel: 760.918.6330
eMail: john.steinbach@tmag.com |
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